About Grw AI

We're a San Francisco-based Kiwi startup, backed by leading San Francisco investors like NextView Ventures, Precursor Ventures and Alumni Ventures. We have customers all over the world, from high-growth startups to large US public companies, and we're growing fast with record product engagement. Our founders have been writing prompts since before ChatGPT dropped, and bring a Cambridge ML background and 14+ years of GTM leadership.

We have built Taylor - an AI teammate that builds and runs the systems for high-performing sales teams. Running a high-performing sales team is one of the hardest operational problems in business, and when the systems around the team can't keep up, the whole company feels it. Taylor steps into a sales team's workflows and runs the work that good teams need but rarely get done well: pre-meeting prep, call reviews, pipeline hygiene, post-call follow-ups, coaching, and the operational threads that hold a sales org together.

About the role:

• First dedicated growth hire at Grw. Sit across the growth motion— signup, activation, conversion, retention and expansion — with building awareness and top-of-funnel as the immediate priority.
• Stage: We have product-market fit. What we don't have yet is GTM fit. Your job is to help us find it. That means rapid experimentation across channels and offers, not optimization of a known motion.
• Our motion is sales-assisted PLG, not pure PLG. Two-week free trial, salesperson closes during the trial. That shapes everything you do — your job isn't just driving signups, it's driving signups that an AE can convert.
• Reports to the GTM Co-CEO. Work closely with the founders on content and messaging, with our CX lead on activation, and with the AE on PLG-assisted conversion and trigger-based outreach.
• Responsible for: signups (primary), trial-to-paid conversion (shared with AE), activation rate (shared with CX), retention and expansion signals, full-funnel attribution, growth budget.
• Our ICP is SMB sales teams of 2-20 reps. Founder-led and sales-leader-led companies, often pre-revops or with their first revops hire. ACV is $8-20K. You'll be marketing to the operator, not the procurement team.

What you’ll own:

• Top-of-funnel, end to end. Every channel that could realistically work for a sales-tech audience — content, creator and influencer co-content, email, AEO, signal-driven outbound, paid, partnerships, communities. You decide which to bet on, you ship the experiments, you double down on what works.
• Founder-led content amplification. Founders generate raw material. You turn it into a stream of finished output across platforms.
• Cross-platform content production. Customer stories, founder content, product clips, short-form hooks, long-form thought leadership.
• Signal-driven outbound and sales enablement. Identify in-ICP companies showing real buying signals, then build the plays our AE can run into them.
• Website. Copy, landing pages, conversion design, in partnership with the founders.
• Attribution and measurement. Wire up the tooling so we know where every signup comes from and how it moves through the funnel.

Must-haves:

• Has been a growth or demand gen hire at a seed or early-stage B2B SaaS company with real PMF signal — and personally drove rapid experimentation across multiple channels, not just optimized one.
• Comfortable in a sales-assisted PLG motion specifically — has either run this kind of motion before, or has worked across both pure-PLG and sales-led demand gen and understands how to bridge them. Pure enterprise demand-gen-only or pure self-checkout-PLG-only profiles are not the right fit.